Products History Gallery Manuals Download Links Arcade Forum Up&Runng Windows PC News
    Cmmodore pioneered and popularized so much of the technology we use today.  Commodore Business Machines was a juggernaut in the late 1970's and early 1980's.  Commodore history is rich with interesting stories and fascinating facts.  
C= Chronology MOS Technologies  Innovations   Jack Tramiel: Complete History Chuck Peddle   1982-Future
Early History   6500 CPUs 1983: 25 Years   Jack Tramiel Early History Irving Gould    Telecomputing
PET PREview GEOS Brief History   Jack Tramiel Survivor Bill Mensch    
PET Brochure   Adored 64's    Jack Tramiel 1989 Interview Michael Tomczyk    Fender Tucker
        JackTramiel Sales Mentality Jim Butterfield    

Developing a Concentration Camp Mentality in Sales
Reproduced March 25 2002 with permission from Jack Carroll
picture courtesy of

How many of you remember Jack Tramiel? Jack was the rough and tumble CEO of two of the
Commodore Computers Jack Tramiel computer industry's earliest pioneer companies back in the late 70's and early to mid 80's: Commodore Computer and Atari Corporation.

He was a big, ebullient, tough, brawling businessman who had no fear and only one item on his agenda: winning the game. If a few feathers on the other side (anybody outside of his own inner circle) got ruffled in the process, that was their problem. Let them take care of it on their own time, and maybe learn some lessons for next time.

A good friend of mine had a major distribution deal with Jack and told me once that he actually enjoyed the relationship because he pretty much knew what to expect. He once told me that the beauty of dealing with Jack was that you always knew it was coming; you just didn't know when or where and the anticipation could be quite exhilarating…until it came.

And then sometime in the mid 80's Jack went public with his life story while trying to raise some money to save Atari from yet another untimely demise. He told how as a very young man in Eastern Europe in the early 1940's, he wound up in a concentration camp named Auschwitz and spent the next three years doing everything he could just to stay alive to fight again another day.

He mused that after the experience of the concentration camps, coping with the problems of business or life was a piece of cake by comparison. His own hoary version of "if it doesn't kill you, it will make you."

I don't know what ever happened to Jack Tramiel after Atari went down, but wherever he is, I'm sure he's still winning. And still raising Hell with everybody around him.

How different would your life in sales be and how much less would you complain about day-to-day events if you had spent three years in a concentration camp? Something to think about.

Jack Tramiel—survival and starting over: Excerpt from a
Fortune article published after this was written

(C) 2002 trhough 2008 Up & Running Technologies Incorporated
If you want to use any images or text from this site you must get written approval first.  Click HERE to send an email request explaining your intended usage.