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Irving Gould - The Money Man
by Ian Matthews, Sept 30, 2002
www.commodore.ca (revised
Feb 14, 2004)
pictures courtesy of
http://amiga.emugaming.com/commphoto.html

Irving Gould was the Canadian
financier who gave Jack Tramiel the funding to keep Commodore
operating
during several key periods of financial distress.
The Canadian Government's 1966 investigation of
the bankrupt Atlantic Acceptance Corporation showed
that Atlantic had produced potentially fraudulent
financial reports. Atlantic was a major investor in Commodore. To
save his company, Commodore's founder and CEO Jack Tramiel, gave Irving Gould 17%
of the company in exchange for US$400,000. As part of that historic deal Gould
became Commodore's Chairman of the Board.
A few years later, in 1975 Commodore lost US$5
million on sales of US$50 million. This was a direct result of Commodore's
CPU supplier, Texas Instruments, entering the calculator market. Again Gould personally stepped in; this time
with a loan guarantee for US$3 million.
That money financed the 1976 purchase of
MOS
technologies, which quickly became Commodore Semiconductor Group (CSG).
The MOS acquisition was the key component in Commodore to 'vertical integration'
plans and was at the heart of Commodores string of
huge product success'
over the next decade.
In the late 1990's Irving Gould
told a friend of mine that Commodore made its easiest money selling cheap calculators
in the 1970's. However, Commodore's great contribution to the world is the
development and popularization of the microcomputer. In 1975 MOS completed
development of the
6502 CPU
which was the core technology behind:
-
the world's first single
board microcomputer, the
MOS KIM1;
-
the world's
first real computer the
Commodore PET,
-
the
world's best selling computer the
Commodore 64 (which uses a 6502 derivative
named the
6509), and;
-
dozens of non-Commodore
computers like the
Apple I, II, III, Ataris, Acorns, Franklins...
The profit motive drove Gould
to play a critical and largely unacknowledged role in computer history.
As important as the MOS'
fabrication facilities were to Commodore's calculator business, the greatest acquisition
in the MOS deal was a former owner and lead Engineer named
Chuck Peddle. In late
1976 Peddle convinced Jack Tramiel to produce the world's
first real computer, the Commodore Personal Electronic Transactor. The PET was announced several
months BEFORE the Apple 1 and about six months before the Radio Shack TRS 80.
Irving Gould and Jack Tramiel
had a successful working relationship until 1984 when an argument that has yet
to be fully explained caused Jack Tramiel to quit on the spot.
Soon after Jack bought the remnants of bankrupt Atari
from Warner Brothers (now called Time Warner). As a result of Jacks
departure Gould immediately became Commodore's CEO.
Irving
Gould and Medhi Ali (Commodore's Managing Director at the end) have been widely
'credited' with causing the untimely demise of Commodore in 1993/4 through a
long series of market squandering mistakes. The drive
to maximize profit by producing low cost equipment combined with the serious
mis-marketing of the Amiga product line was apparently the result of their management.
If Gould had kept to the
financial side of the business and left the 'big picture' work to Jack Tramiel,
Commodore may have been a name we see on computers today.
History will not likely be kind
to Irving Gould but it is important to note that he single-handedly saved the company on
several occasions. For that, he deserves recognition and thanks.
2002 Post Script: A good friend of flew on
the Commodore Jet to Irving Gould's house in the Bahamas in about 1996. At
that time Irving Gould was alive and well living in retirement and was believed
to still be a Canadian citizen. Go CANADA!!!
2005 Update: We were informed
the Irving Gould passed away in 2004.
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